Design of jewellery and watches boutique

The design of jewellery and watches stores have a lot in common, although there are specific features. Jewellery and watch shops belong to the segment of luxury boutiques, so their interior design: salons and show-window - should be appropriate.

Since the purchase of watches and jewellery is very special event, it is essential that the environment in the store is as conducive as possible. Lighting, seating, furnishing, shop decoration, graphics and signage - all should contribute to the attraction and satisfaction of the customer who makes one of the biggest and most emotional purchases in his life.

This is a special purchase, very personal, therefore, everything in the store should match.

The interior design is a key factor influencing consumers' purchasing decisions, but finding the right visual strategy is not always easy.

Main questions I advise to keep in mind creating a shop:

• Who is the target audience of the brand, how does it affect the design of the store?

• What will be the «wow» factor in store design?

• What stimulates sales in the store?

What do customers look for when they go to a jewellery store? In addition to familiarizing with the range of jewellery, they expect to find themselves in an environment that reflects the attributes of the successful business and luxury life. The combination of store appearance, sensation and smell plays a big role in helping the customer feel comfortable and eventually make a purchase.

The brand must be reflected both in the unique interior design (finishing materials, light, furniture), and visual merchandising. But in addition to this, we should take into account the important role the emotions play in the way of buying.

• Who is the target audience of the brand, how does it affect the design of the store?

The design of a jewellery and watch boutique, as a store of high-value goods, should be created very carefully. It is necessary not to deviate from modern trends, but also do not forget the corporate style, design and color palette, fixed to a separate brand. Everything in its design should correspond to the same style, but at the same time do not distract a customer from the product. In addition, when choosing interior design, it is necessary to take into account the particular features of the products themselves, which should not be forgotten.

In the design of the space watchmaking and jewellery store have its own subtleties, it should not be used bulky structures and bright details that will distract the buyer from getting acquainted with what is a true value. The color and materials of the decoration, as well as the design of the shop windows are also important: they should not interrupt, but emphasize the shine of precious metals and stones, as well as the noble shape of watches and jewellery.

• What will be the «wow» factor in store design?

Concept

To get the "wow" effect we should first define the main concept idea.

How do you want the customer to feel in your store? Excited, enthusiastic, delighted, confident, relaxed? Thinking about it, you can create a space with a certain emotional context that will leave an unforgettable impression.

The concept is a unique atmosphere, a place with a special character - refined, balanced and elegant.

It is necessary not to deviate from modern trends, but also do not forget the unique corporate style, design and color palette, fixed to a separate brand. Everything in its design should correspond to the same style, but at the same time do not distract a customer from the product. In addition, when choosing interior design, it is necessary to take into account the particular features of the products themselves, which should not be forgotten.

The brand must be reflected both in the unique interior design (finishing materials, light, furniture), and visual merchandising.

Watches and jewellery are very beautiful, but they can not themselves become full-fledged elements of design.

The unique design solutions and thoughtful contrasts will allow the store to look prestigious and memorable.

The shop itself should be a unique work of art, just like the handmade jewellery that it presents.

Layout of the store

• What stimulates sales in the store?

Planning the layout of the boutique is essential. It's important to design the space and create a sense of an elite boutique.

When choosing the design must take into account the specifics of the store. It is not only important to profitably place the product, but also to arrange the space with the overall finish.

An essential element is also the presentation area, the space where the customer has the ability to hold confidential consultations.

There you will find comfortable upholstered furniture where the customer can be comfortably accommodated to take his time and carefully study the range of products.

Atelier

The workshop or an atelier can become a distinctive element of the interior. It emphasizes the endless possibility of settings for the most demanding customer.

Lighting

One of the most important components of jewellery and watches boutique design is the creation of the lighting layout.

The significant thing in the design of the jewellery store. Lighting is necessary not only for the salon itself, but also for each counter, shelf and window separately.

It should be kept in mind that for each metal and stone need to choose its own backlight.

You can draw attention to the product if you use two magic tools of design jewellery stores - skillful lighting and mirrors.

Some stones do not look well in the artificial light. Diamonds on the contrary reveal their beauty only in the rays of artificial light.

For lighting it is best to use gas-discharge lamps that give cold light.

You can also create several display cases with different lighting, for example, with soft or warm light for platinum or yellow gold.

The more time and attention paid to lighting and layout, the better quality will be the delivery of products.

It is also worth remembering that the illumination of the showcase, there is no lighting of the premises.

It is necessary to take into account the intensity and warmth of the main light.

Furniture

For each location it is necessary to create the appropriate trade equipment, taking into account the specifics of design and corporate style of the brand.

Often, a decorative element that encourages consumers to make a purchase is a display case console that exudes exclusivity and high quality manufacturing.

Shopping equipment becomes a background that emphasizes the aesthetic appeal of the product.

Usually the disposition of the goods takes place with the use of closed counters and display cases but it also might be open.

In this regard, the design should create the customer of the jewelry store a sense of openness.

This is achieved by using a large number of transparent equipment elements, mirrors and glass display cases.

However, oversaturation with shiny counters can create a curved space effect and disorient the visitor, that's why too many reflective surfaces and mirrors should be avoided in the design.

"Showcases - the second face of the store"

Types of showcases:

Classic

Horizontal display cases with glass cover, 100-120 cm in height. Such display cases can have any design and shape, but it should be remembered that they can occupy a lot of space.

Vertical

The most successful solution for small shops. Fully glass, they allow you to view the goods from all sides.

For the convenience of customers I recommend to use both kinds of showcases, which will allow you to divide the products and focus on some decorations.

Protection

They can not be laid out on open shelves or tables, so the equipment and trading furniture of such stores always involves the use of closed horizontal or vertical showcases.

The customer will immediately appreciate that the materials are stylish, modern and flawless in quality. The shop itself is a unique work of art, just like the handmade jewellery that it sells.

Façade and shop window decoration

«Everything starts with the window - the first impression counts»

The façade should not contradict the interior decoration

Of course, the façade should attract eyes and arouse interest. But at the same time, the face of the jewellery store should not be shouting.

The main thing to consider when creating the design of jewellery stores vitrines is harmony and attraction of the target audience.

The façade should not contradict the interior decoration.

Exhibitions

Exhibition stand is the most important marketing tool. Stands for exhibitions make it possible to distinguish the exhibitor among many others and attract the attention of visitors.

But the stand for the exhibition should be not only bright, beautiful and striking, but also functional. Its design should help to present the company in the most favourable light, be informative and convenient for communication of employees with customers.

The designer needs to combine all these requirements. To do this, it is necessary to develop and build a unique exhibition stand, carrying out a full cycle of project development.

Stand concept development is the most important stage, which can not pass if you want to get the benefit of your participation in the exhibition.

This is the cornerstone that will be the basis for the design and design solutions for your booth. In short, the concept of the stand - this is the message, the information that you want to bring to the participants and visitors of the exhibition, and most importantly - the task that you want to solve with your stand.

In general, concepts can be completely different, and it is important to define and clearly formulate the goals, tasks and methods of your positioning at the exhibition.

Presentations and events

Presentation of a young company or a novelty of a well-known brand - a popular and effective way to announce yourself and attract potential customers.

The main feature of such events - effectiveness. This is the case when the more noise, the better. The focus of any presentation is always the company itself or its new product, around them and unfolds the main action, sometimes resembling a real theatrical performance.

Such events include the development of an interesting scenario, the use of sound and visual effects and, of course, the design of the hall for presentations, because the right preparation will maximize the benefits of the product - «the hero of the day».

Thoughtful interior design will organize the external environment at the presentation in such a way that any of a product will always be the focus of the audience.

This requires a creative approach and the creation of a deliberate and unique image of the company and product that will leave a vivid impression on people.

Working process in interior design store creation

Working with the luxury segment customer, it is very important to take into account the smallest details - approach, quality, timing, concept and, of course, to avoid misunderstanding.

After all, the slightest dissonance can affect the reputation of the established brand, thereby breaking the trust of the customer.